Mr. Beast, also known as Jimmy Donaldson, is an American YouTube star, philanthropist, and entrepreneur with a net worth of $100 million. This valuation is conservative, considering he traditionally reinvests his earnings into producing future videos rather than profiting from them.
In November 2022, reports surfaced that Mr. Beastst was seeking investors to buy into his business at a valuation of $1 billion, though it remains unclear which investors, if any, were attracted and the final valuation.
In January 2024, it was reported that Mr. Beast was finalizing a $100 million deal with Amazon for the rights to an exclusive streaming series.
| Category | Richest Business › Producers |
|---|---|
| Net Worth | $100 Million |
| Salary | $3-5 Million Per Month |
| Birthdate | May 7, 1998 (26 years old) |
| Birthplace | Kansas, U.S. |
| Gender | Male |
| Profession | YouTuber, businessman, philanthropist |
Mr. Beast is renowned for his YouTube stunts that often involve giving away large sums of money to friends or charities, making him a pioneer of philanthropic YouTube videos. He is also one of the highest-paid YouTubers globally, earning $24 million in 2020 from his YouTube channel, merchandise sales, and sponsorships with brands like Microsoft and Electronic Arts.
In 2021, he earned $50 million, with about $30 million from YouTube ads and $10 million from sponsorships. Mr. Beast earns a minimum of $3 million per month from YouTube ads alone, excluding in-video brand deals. In 2022, he reportedly made $36 million. His video production costs have increased significantly, from $10,000 a few years ago to as much as $300,000 per video, often featuring philanthropic acts like giving money to strangers or supporting an entire shelter of rescue dogs.
As of now, MrBeast’s five channels—MrBeast, MrBeast Gaming, MrBeast 2, Beast Reacts, and MrBeast Philanthropy—have over 270 million subscribers combined. His main channel alone has 166 million subscribers, surpassing PewDiePie’s 111 million to become the most-subscribed individual creator in the world.
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Early Life and Career Beginnings
Jimmy Donaldson, born on May 7, 1998, in Greenville, North Carolina, graduated from Greenville Christian Academy in 2016. At the age of 12, he began uploading videos to YouTube under the username “MrBeast6000.” After a brief stint in college, he decided to leave and focus on his YouTube career full-time. Initially, his content consisted mainly of video game commentary, reaction videos, and humorous compilations.
Mr Beast’s Success
Jimmy first rose to fame in 2017 with his video “counting to 100,000,” where he spent 44 hours counting to 100,000. This video garnered over 21 million views. He followed it up by counting to 200,000 and achieved other notable feats such as reading the dictionary, reading the “Bee Movie” script, traveling across America via Uber, saying “Logan Paul” 100,000 times, and watching Jake Paul’s “It’s Every Day Bro” music video on repeat for 10 hours straight.
Currently, his YouTube channels boast over 270 million combined subscribers and have amassed more than 28 billion views, with most videos averaging over 20 million views each. He also has a significant presence on other social media platforms, with 39 million followers on Instagram, 21.8 million on Twitter, and 84 million on TikTok.
Jimmy has been associated with PewDiePie, even purchasing billboards and radio ads to help him surpass T-Series in subscribers. His accolades include a nomination for Vlogger of the Year at the 2019 Shorty Awards, winning the Breakout Creator award, a 2020 Kids’ Choice Award nomination for Favorite Male Social Star, and winning the 2020 YouTuber of the Year and Creator of the Year at the Streamy Awards. He has continued to earn similar accolades through 2023.
In a single week in July 2020, MrBeast gained 400,000 new subscribers and over 80 million video views, making him the 20th most popular YouTube personality during that period.
Stunt Philanthropy
Jimmy struck gold in 2018 when he started engaging in “stunt philanthropy.” In one especially popular video from that time, MrBeast handed $1,000 to strangers. This led to millions of fans subscribing to his channels, where they watched him give away hundreds of thousands of dollars, and even $1 million.
In December 2019, he posted a video featuring a challenge where participants had to keep their hand on a stack of $1 million in cash. The last person to remove their hand from the stack got to keep the money.
Monthly Video Production Budget
MrBeast has revealed that his monthly expenditures on producing content match his earnings. This makes sense, given that in some of his videos, he gives away as much as a million dollars. For instance, in August 2020, his production costs, including staff salaries, rent, and other expenses, totaled at least $3 million.
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Monthly Earnings
As previously mentioned, MrBeast generates a minimum of $3 million per month from his YouTube video views. For instance, in March 2022, he uploaded 54 videos across his 13 channels, amassing a total of 283 million views. To estimate the income this might have produced, it’s important to recognize that MrBeast has three main revenue streams:
- Ad revenue
- Sponsorships
- Merchandise
Approaching each source:
Ad Revenue
Video ads garner vastly different CPMs in different countries. A video ad in the US and Canada pays significantly more than an ad view in Brazil. However, it would be safe to assume an average video CPM of $5. That’s $5 per thousand views, net to MrBeast. At 283 million views, this equates to $1.4 million in net earnings.
Sponsorships
It has been reported previously that MrBeast charges $1 million per month to be the primary sponsor of his main video page. For example, in March, that sponsor was credit bureau Experian. I think it would be safe to assume that through sponsorships on his other channels, Beast is pulling in another $1 million minimum, for a total of $2 million.
Merchandise
AKA the secret holy grail. Last year, when MrBeast made around $54 million, approximately HALF came from merchandise sales, according to various reports. That broke down to $2.25 million per month. Let’s round down to $2 million to be conservative.
Team Trees
In October 2019, Jimmy and former NASA engineer Mark Rober initiated a fundraising campaign named #TeamTrees, aiming to collect $20 million for the Arbor Day Foundation within three months. They exceeded this target in just two months. As of now, the project has raised $23 million and has planted over 7 million trees. Once they achieve their goal of planting 20 million trees, the project is expected to remove approximately 1.6 million tons of carbon from the atmosphere and eliminate 116 thousand tons of chemical air pollution.
Mobile Gaming
In June 2020, MrBeast introduced a multiplayer endurance game named “Finger on the App.” The premise was straightforward: participants from around the globe had to keep a finger on their phone screen within the app. The last person remaining with their finger on the screen would win $25,000.
Awards
MrBeast has been nominated for several prominent awards during his career so far. In 2019, he won Breakout Creator at the Streamy Awards. That same year, he was nominated for Ensemble Cast and Creator of the Year.
In 2020, MrBeast clinched various Streamy Awards, including Creator of the Year, Live Special, Social Good: Creator, and Social Good: Nonprofit or NGO. The same year, he also secured the YouTuber of the Year title at the Shorty Awards. Moving forward to the 12th Streamy Awards in 2022, MrBeast added more accolades to his collection, winning in the categories of Social Good: Creator and Brand Engagement.
In 2021, he received a nomination for Favorite Male Social Star at the Kids’ Choice Awards. By the time the 2022 Kids’ Choice Awards rolled around, MrBeast triumphed in the Favorite Male Creator category. Remarkably, he achieved this feat once more in 2023, and during his acceptance speech, he found himself covered in slime.
MrBeast Burger
In December 2020, Jimmy introduced the “MrBeast Burger” in collaboration with more than 300 eateries across the United States. The day after the release of the MrBeast Burger app on the Apple Store, it swiftly ascended to become the top-ranking free app on the platform. Up to now, he has vended over a million burgers.
In September 2022, he inaugurated a physical MrBeast Burger establishment within the American Dream Mall in East Rutherford, New Jersey. Subsequently, MrBeast voiced remorse over the inability to ensure quality and expressed a desire to close the MrBeast Burger enterprise. However, this was thwarted by the Virtual Dining Concepts company’s objections.
Regrettably, issues emerged within the MrBeast Burger venture. In August 2023, MrBeast initiated legal action against his business partner, Virtual Dining Concepts, alleging the production of subpar and inedible food items. Furthermore, the lawsuit asserted that despite almost three years since the burger’s launch, MrBeast had not generated any profit from the venture. In response, Virtual Dining Concepts announced a counterclaim of $100 million against MrBeast in August 2023.
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Clothing Line
Apart from earnings from YouTube, MrBeast’s merchandise line stands as his second most significant income stream. Available on shopmrbeast.com, his collection encompasses a variety of items including t-shirts, hoodies, hats, water bottles, mouse pads, backpacks, and beyond. It’s approximated that around 40% of MrBeast’s yearly earnings stem from merchandise sales.
Feastables
In January 2022, MrBeast introduced Feastables, a food enterprise unveiling its exclusive range of chocolate bars named “MrBeast Bars.” Subsequently, numerous sweepstakes, challenges, and giveaways ensued. By April 2023, the venture broadened its offerings to incorporate a selection of gummy candies known as “Karl Gummies,” developed in partnership with Karl Jacobs.
Charity
Over the years, MrBeast has contributed tens of millions of dollars to various charitable causes through donations and fundraising efforts. His videos have featured initiatives such as providing essential items to homeless shelters, supporting the Veterans Army Wounded Warrior Program, aiding Saint Jude Children’s Research Hospital, and assisting a local animal shelter in Los Angeles. For instance, in December 2018, one of his videos resulted in a donation of $100,000 worth of clothing and other necessities to homeless shelters.
In October 2019, Jimmy collaborated with NASA engineer and fellow YouTuber Mark Rober to establish the #TeamTrees foundation. Their objective was to raise $20 million within three months for the Arbor Day Foundation, which would plant a tree for every dollar donated. Numerous YouTubers joined forces to promote the cause, leading to remarkable initial success. Within 24 hours of its launch, #TeamTrees had already amassed $4 million. By December of the same year, they had exceeded their target, raising over $20 million. Presently, their total stands at more than $22 million.
Personal Life
Jimmy has been grappling with Crohn’s disease, an inflammatory bowel condition, since his diagnosis in ninth grade. He has frequently discussed the ongoing struggle he faces with this debilitating ailment. Prior to his diagnosis, Jimmy endured frequent sickness, with one summer seeing him shed 30 pounds due to severe discomfort. Alongside medication, MrBeast adheres to a disciplined dietary regimen.
Girlfriend
In June 2019, Jimmy and Maddy Spidell commenced their relationship after connecting on Twitter. Maddy made her debut as MrBeast’s partner in a February 2020 video titled “Surprising My Girlfriend With 100,000 Roses For Valentine’s Day,” which has amassed over 50 million views to date. Following this, Maddy has featured in numerous other MrBeast videos, such as “I Adopted EVERY Dog in a Dog Shelter” and “I Spent 50 Hours in Solitary Confinement.”