Logan Paul, the American YouTuber, boxer, internet sensation, and actor, boasts a staggering net worth of $150 million. With over 23.6 million YouTube followers, he consistently ranks among the highest-paid YouTubers globally, earning at least $20 million annually. Additionally, he commands a massive social media presence, boasting 27 million Instagram followers and 18 million TikTok followers.
Beyond his digital empire, Logan Paul oversees Maverick Apparel, a highly successful merchandise venture that amassed over $40 million in sales within its inaugural nine months.
Since November 2018, he has been the host of the popular podcast. Alongside his brother Jake, Logan has ventured into the realm of professional boxing in recent years.
| Category | Richest Celebrities › Actors |
|---|---|
| Net Worth | $150 Million |
| Birthdate | Apr 1, 1995 (29 years old) |
| Birthplace | Westlake, Ohio |
| Gender | Male |
| Profession | Youtuber, Boxer, Podcaster |
| Nationality | United States of America |
In a significant move in 2023, Logan inked a lucrative multi-year deal with WWE, reportedly valued at $15 million over three years, following numerous guest appearances on the platform.
Prime Energy Drink
In recent years, there has been significant buzz surrounding the energy drink “Prime” in discussions about Logan Paul’s financial portfolio. Logan, along with his boxing rival KSI, has been actively promoting Prime since its launch in January 2022. Unconfirmed reports from Prime suggest that between December 2022 and December 2023, the beverage raked in a staggering $565 million in revenue.
Do Logan Paul and KSI have ownership of Prime? Not directly. They serve as promoters but do hold a stake in the brand, with speculation suggesting they either individually own 20% or collectively hold a 20% share. The lion’s share of ownership belongs to Congo Brands, headquartered in Louisville, co-owned by Max Clemons and Trey Steiger.
Let’s consider a scenario where Logan and KSI each possess a 20% stake in the brand. Comparing to Rockstar’s acquisition by Pepsi for $3.8 billion in 2020, with $800 million in revenue, Prime’s estimated $600 million annual revenue could potentially value the brand at around $3 billion (5 times $600m). If Logan and KSI indeed own 20% each, their hypothetical shares would amount to $600 million each. However, if their combined ownership is actually 20%, equating to 10% individually, their stakes would be valued at $300 million apiece. These figures remain speculative due to the undisclosed equity and unverified revenue data. Nonetheless, it’s evident that both hold substantial stakes in a flourishing enterprise.
Prime has also attracted a notable lineup of celebrity endorsers, including quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA fighter Alexander Volkanovski. It’s plausible to assume that these celebrities might also have received equity in exchange for their endorsements.
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Early Life
Logan Alexander Paul, born on April 1, 1995, hails from Westlake, Ohio, alongside his younger brother and fellow social media sensation, Jake Paul. At the tender age of ten, Logan embarked on his YouTube journey, launching the channel Zoosh.
During his high school years, Logan showcased his athletic prowess as an All-Star linebacker for the Westlake High School football team in 2012 and earned the title of State Champion wrestler. Post-high school, he pursued engineering at Ohio University. Within the span of 2013 to 2014, Logan’s social media presence skyrocketed from 900 followers to 1.5 million, particularly gaining traction on Vine. Eventually, in 2014, he made the bold decision to drop out of college and relocate to Los Angeles.
Career
His Vine content was compiled into a YouTube video, which garnered over four million views within its first week of release in April 2014. Subsequently, he amassed four million followers on Vine and secured contracts with prominent brands like HBO, Pepsi, and Virgin Mobile to produce sponsored content. Ranked as the 10th most influential Vine personality in 2015, his concise videos generated substantial earnings. Following Vine’s closure, he transitioned to YouTube.
Presently, Logan’s YouTube videos have accumulated nearly six billion views. His online presence includes over 23.6 million YouTube subscribers, 26 million Instagram followers, and 15 million Facebook fans.
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Suicide Forest Controversy
Paul shared a video on his YouTube channel, captured at Aokigahara near Mount Fuji in Japan on December 31, 2017. Recognized as the “suicide forest,” this location has sadly been chosen by many for ending their lives. In the video, Paul displayed a distressing scene of a deceased person hanging from a tree. Shockingly, the video garnered 6.3 million views within just a day of its upload. Numerous online petitions emerged, calling for YouTube to remove Paul’s channel.
Responding to the outcry, Paul promptly deleted the video and issued a public apology on Twitter on January 1, 2018. YouTube, on January 9, denounced the video via its Twitter handle. The repercussions escalated on January 10, when YouTube declared the removal of Paul’s channels from its prestigious ad program, Google Preferred. Additionally, Paul faced consequences in his career, being let go from the YouTube Red series “Foursome.” In an effort to make amends, Paul donated $1 million to organizations dedicated to suicide prevention.
Other Controversies
In early February 2018, YouTube suspended all advertising on Paul’s channels citing his “pattern of behavior.” This included instances such as participating in the “Tide Pod challenge,” extracting a fish from his pond for what he called a “joking CPR” session, and recording himself using a taser gun on two deceased rats. As a result, Paul didn’t earn any revenue from page views during this period. Although ads were reinstated on his channel after two weeks, he remained on probation for 90 days, during which his content wasn’t eligible to appear on YouTube’s trending tab.
Then, in January 2019, Paul made a comment during his podcast, saying, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” This sparked widespread criticism, particularly for suggesting that sexual orientation is a matter of choice.
KSI Boxing Matches
Logan Paul and fellow YouTuber KSI have a well-known animosity toward each other. This was notably showcased through their highly anticipated boxing match on August 25, 2018, which was billed as “the biggest internet event in history.” Following the immense success of their initial bout, a rematch was scheduled for November 9, 2019, held at the Staples Center in Los Angeles.
The first fight drew in a staggering 2.25 million live viewers, with approximately 1 million tuning in through pay-per-view channels and an estimated additional 1.2 million illegally streaming via Twitch. The pay-per-view sales alone amounted to around 1.3 million purchases, translating to approximately $13 million in revenue. When factoring in additional revenue sources like merchandise, it’s estimated that both Logan and KSI earned roughly $2 million each before taxes.
For the rematch, each fighter was guaranteed a minimum payout of $900,000. However, with the event being broadcast by boxing powerhouse DAZN USA, their total earnings likely exceeded $3 million each.
Personal Life
In autumn of 2015, Paul shared an apartment complex in Hollywood with fellow social media stars, including Mark Dohner, Evan Eckenrode, Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Their proximity led to collaborations on various video projects across their respective channels.
By fall 2017, Paul had relocated to an estate in Encino.
In July 2018, Paul publicly acknowledged his relationship with actress Chloe Bennet, which reportedly had been ongoing for a year prior. However, they ended their relationship in September of the same year.
Paul is affected by red-green colorblindness.
In May 2020, Logan Paul revealed his romantic involvement with model Josie Canseco, daughter of baseball icon Jose Canseco. In June of that year, he uploaded a video titled “I Bought My Girlfriend A Horse” on his YouTube channel. Allegedly, after a disagreement, Paul sought to reconcile by purchasing a horse for Josie, an avid equestrian. The footage captures the couple riding their respective horses, with Paul gifting both animals to Josie, declaring, “100% yours. Even if we break up, you can keep them.”
In 2022, Paul began a relationship with model Nina Agdal. The pair announced their engagement in July 2023.
Annual Earnings
Logan’s earnings over the years were as follows: $12.5 million in 2016, $12 million in 2017, $14.5 million in 2018, $10 million in 2019, and $18 million in 2021. Furthermore, between September 2022 and September 2023, Logan accumulated $20 million.
Real Estate
For several years, Logan Paul lived in this mansion in the Los Angeles suburb of Encino:
In October 2017, Logan acquired the property for $6.55 million, a considerable markdown from its previous listing price of $8.5 million. Spanning over 30,000 square feet and boasting 14 rooms, the residence was eventually sold in April 2022 for $7.4 million, with Machine Gun Kelly as the purchaser.
During the intervening years, Logan has been residing in Puerto Rico, where he leases a mansion worth over $13 million within the exclusive Ritz-Carlton gated community.
In 2019, Logan invested $1 million in Fobes Ranch, an 80-acre estate situated in the San Jacinto Mountains, approximately two hours east of downtown Los Angeles. Notably, this property once served as the abode of Timothy Leary, a former Harvard professor who transitioned into LSD production during the 1960s. Leary, along with a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love,” inhabited the ranch and produced LSD on its premises.
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